CNN's bold move: A new subscription service is here!
CNN is diving back into the subscription game, and this time, they're aiming for the stars. With an upcoming launch date of October 28th, CNN's 'All Access' service promises an immersive experience for just $6.99 a month. But here's the catch: it's not just about the price.
Subscribers will unlock a world of live and on-demand content, plus exclusive digital journalism. Alex MacCallum, the executive vice president of digital products and services at CNN Worldwide, sees it as an essential step in CNN's journey. He believes it's about giving audiences the full CNN experience, tailored to modern news consumption habits.
The All Access tier is a game-changer. It grants subscribers access to a curated selection of CNN's live U.S. and international programming, along with a treasure trove of CNN Originals and Films. New CNN Originals will be available a day after their TV debut, ensuring you're always in the know. But that's not all - the service boasts exclusive live events, on-demand content, and subscriber-only perks on CNN.com.
CNN is sweetening the deal with an introductory annual rate of $41.99, a significant discount from the regular $69.99. This is a far cry from CNN+'s short-lived venture in 2022, which offered separate programming from personalities like Chris Wallace and Kasie Hunt. Last year, CNN launched a basic subscription tier for CNN.com content, but this new All Access service takes it to the next level.
And this is the part most people miss: CNN cable and satellite subscribers will get a taste of the streaming channels, but to unlock the full potential of CNN.com articles, they'll need to subscribe to the basic tier.
The challenge for cable news networks is striking a balance. They want to offer streaming content without undermining the revenue stream from cable and satellite operators. Fox News' Fox Nation, launched in 2018, offers on-demand access to popular programming but has also invested in entertainment and lifestyle shows. MSNBC, on the other hand, is preparing to break away from Comcast and rebrand as MS NOW.
Broadcast networks like ABC, NBC, and CBS have taken a different approach, offering their streaming channels for free. But NBC is set to shake things up with its own subscription news product later this year.
So, what do you think? Is CNN's All Access service a game-changer or just another subscription option? We'd love to hear your thoughts in the comments. This is a bold move in the world of media, and we're eager to see how it plays out. Stay tuned for more updates!
